What Media Wants (and how to give it to them)

This first, of a two part workshop series, explores the main aspects media are looking for when it comes to everything from a good news announcement, to a tragedy or scandal. When you know what the media wants, you can put measures into place, to use that to your organization’s advantage. This workshop will help mitigate risks, and get you started on the road to achieving the kind of free coverage you want, or preventing the coverage you don’t.

(Approx. 2 hrs duration, customizable options available)

Breaking News!

In this, the second part of the What Media Wants workshop series, we get into more advanced ways to mitigate risk, and generate buzz, while getting hands on with creating elements like news alerts, news releases, and answering media questions.

(Approx. 2 hrs duration. customizable options available)

Prove It!

Explore the world of impact measurement, to figure out why, how, and for whom organizations should be measuring! If you aren’t measuring your impacts, how can you prove you’re even making any? This workshop benefits all charitable and non profit organizations, as well as small businesses, who work with funders, and funding applications, fundraising campaigns, government appeals, and public relations efforts. When you have a measurement system in place, every other element of your organization’s efforts become easier to manage. Grant applications get done faster. Government appeals and fundraising can be prepared quickly, with less hassle. Accountability, internally and externally, will increase, and you’ll always have answers at your fingertips! (The first in a two part series)

(Approx 2.5 hrs duration. customizable options available)

Report Rapport

In this, the second workshop available in the Prove It! series, you’ll learn how to start putting your impact measurement to work for your organization. Whether you’re working towards government appeals, fundraising materials, grant applications or public imaging, this workshop will help you make your impact measurement matter.

(Approx 2 hrs duration, customizable options available)